Armuchee grad on Monday Night Football ad as 'Hairy Dawg' tonight
by Diane Wagner, Staff Writer
Oct 22, 2012 | 5068 views | 0 0 comments | 25 25 recommendations | email to a friend | print
A 2009 Armuchee High School graduate will be cavorting across television screens tonight in commercials that will air during ESPN's Monday Night Football game.

Parker Moore is University of Georgia's Hairy Dawg. His grandparents, Bill and JoEllen Strain of Armuchee, said this is the second year the UGA junior made the cut for the role.

They said he was flown to ESPN's offices in Connecticut to make the commercial with Matthew Stafford, a former UGA quarterback and current Detroit Lions player.

Kristen Hudak of ESPN confirmed the airing and sent the following information along with links to the videos posted below:

On Monday, ESPN will debut two new This is SportsCenter spots featuring Detroit Lions Quarterback Matt Stafford and Georgia mascot, Hairy Dawg. In one, the former Georgia Bulldog cleans up an apparent Hairy Dawg accident in the ESPN break room. In another, Hairy Dawg steals Stafford's unwanted leftovers from the refrigerator.

The spots were filmed in February at ESPN's Bristol, Conn campus. Wieden + Kennedy New York serves as the creative agency for this campaign.

The new spots will debut tonight during Monday Night Football, likely in the second quarter.

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