Morris opened his first Jandy’s in Rome at 715 Turner McCall Blvd. and then added a shop at 315 W. Belmont Drive in Calhoun. In April of this year, Morris unveiled a new mobile Jandy’s yogurt truck.
Morris franchised a store at 1209 W. Walnut Ave. in Dalton back in October and has licensed his product to an entrepreneur in Marietta who expects to close on property for a new store within days. The Jandy’s on Dallas Highway in Marietta is expected to open in the spring.
Jandy’s (a blend of Andy and his wife Jan’s first names) opened its Rome store in March 2011. The Calhoun shop opened eight months later.
“I’m actually licensing the Jandy’s name, logo, products and stuff and not doing the franchise route,” Morris said. “It’s a little bit cheaper for the person that’s taking it and a little less restrictive, but they still follow the Jandy’s way of doing the yogurt.”
Morris said the frozen yogurt business took off much better than he could have anticipated. “Rome has been very good to us,” Morris said. “The truck has done very good, and that’s the one thing we’ve added to the yogurt business that most people don’t have.”
Morris recently introduced a new Jandy’s mascot, which looks like a huge cup of yogurt with a smiley face. The mascot entertains kids wherever the yogurt truck goes, or on occasion at the individual stores.
Morris said he does not envision opening another shop in Rome any time soon. “I think if we opened up another one in Rome it would probably just split up our sales,” Morris said. “We’ll have twice as much overhead with the same amount of sales.”
Jandy’s has a unique Plum Rewards system, which tracks his customer base. “We’ve actually got 29,000 registered customers. It lets them put their cell phone number in to keep up with their visits as part of a loyalty program,” Morris said. “After 10 visits they get a free yogurt.”