Bob Lowe has been named the director of sports information and promotions at Berry College, announced Viking Athletics Director Todd Brooks.

“We are glad to welcome Bob to Berry College,” Brooks said. “He has exhibited leadership in his profession, administrative skill, and creativity in his career. This is an exciting time at Berry and we believe Bob will be a great asset to our institution.”

Lowe has been involved in collegiate athletics for nearly 15 years, most recently as the director of communications for the Liberty League.

Prior to the Liberty League, Lowe was hired as Greensboro College’s sports information director in the fall of 1999 and served through March 2011.

He provided publicity for Greensboro’s 18 intercollegiate athletic teams, and was promoted to assistant athletic director for communications in 2008.

Lowe was the driving force behind PrideNet/PrideTV, a venue offering live and archived broadcasts of Greensboro College athletic events. He served as chairman of the CoSIDA New Media/Technology committee from 2003 to ’10, and now sits as a member. Lowe also has won two Fred Stabley “Best in the District” awards for writing.

In 2010, Lowe was selected to serve on the CoSIDA Board of directors. A college division representative from the Southeast region, Lowe was one of 16 elected board members representing the more than 2400 sports information professionals in the USA and Canada.

He continues to serve on D3SIDA, an advisory board for the College Sports Information Directors of America (CoSIDA).

In the summer of 2002, Lowe helped form the North Carolina Collegiate Sports Information Association (NCCSIA). Since its inception, NCCSIA has honored more than 1200 “All State” student-athletes. Lowe served as both the organization’s treasurer and past president.

A native of Whittier, Calif., Lowe received a bachelor’s degree in journalism from San Diego State University. He was the sports information director at Santa Ana (Calif.) College for two years prior to arriving in Greensboro.

“I am very excited to join the Berry College team,” said Lowe. “I relish the chance to return to an NCAA Division III campus. I was greatly impressed with the people, facilities, and atmosphere at Berry. It is a special and unique place, and I can’t wait to get started.”

Lowe and his wife, Kim, have a teenage daughter, Brinley. A member of the SDSU Lacrosse Hall of Fame, Lowe is a certified college men’s lacrosse official. He is also a dedicated fan of Bruce Springsteen.